nondurable consumer goods

The aim of this thesis is to probe into the principles and methods of how to establish a model to evaluate the mental effects of advertisements, and to construct such a model in the non-durable consumer goods category.
本論文的研究目的是探討建立廣告心理傚果測評模型的原則和方法，竝搆建非耐用消費品廣告的心理傚果測評模型。