global marketing strategy

基本解释

There are two extremes of global marketing strategy, that is standardization and adaptive strategy. They tend to different industries and markets respectively, but often cross in reality.
全球营销战略的两个极端——标准化和适应性战略分别倾向于不同的产业和市场，但在现实中常有交叉。
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A model of influential level effects on global marketing strategy is developed having implications for global marketing academics and practitioners.
同时发展的国际市场营销战略的影响力层次模型也为国际市场营销学者及从业人员提供启示和参考。
Global marketing strategy can effectively improve business performance for multinational corporations around the world.
全球营销策略，可以有效地提高为跨国公司在世界各地的业务表现。

The following guest post is by Tim Minahan, executive vice president, Network Strategy and Global Marketing at Ariba, an SAP company.
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