bright spark

音标发音

Update: Some bright spark has set up a “Socks for Japan” drive.
更新：目前一些自认为聪明的人建立了一个“给日本捐袜子”的渠道。
If you want my guess: some marketing bright spark tried “round pound” pricing and was surprised to find that it worked.
如果让我来猜，估计情况是这样的：一些市场营销“天才”试了试“整数价”，然后惊讶地发现，这招居然很管用。
That points to his next insight, that the commercialisation, diffusion and use of inventions is of more value to companies and societies than the initial bright spark.
这个为他下个深入的观点进行铺垫。对公司和社会来说，比起最初闪现的发明火花，更具价值的是科技走向商业化，并被广泛运用。

That would have created an incentive for agriculture to spread once some bright spark invented it.
ECONOMIST: Climate change and civilisation
Some Brazilian bright spark, endowed with the most unbelievable arrogance, had been attacking defenceless texts and changing them out of all recognition.
NPR: Excerpt: 'Borges and the Eternal Orangutans'