brand story

基本解释

The brand story starts with a plastic cup.
品牌的故事从一个塑料杯开始。
From this we realize that only the quality of a luxury is not enough, we must talk about more brand story.
由此我们体会到，一个奢侈品仅有质量还是不够的，必须要讲更多的品牌故事。
Concrete worked closely with SLP in developing the new line's strategic positioning, brand story and brand identity.
混凝土与SLP密切合作开发新生产线的战略定位，品牌故事和品牌标识。
gtn9.com

It was just focused on bringing up the product and making people wear the brand again and how the brand is aligning to this particular feeling and story.
苹果只专注于提升产品,让人们再次接受品牌,想办法让品牌能唤起一种情感和故事。
斯坦福公开课 - Twitter之父Jack.Dorsey演讲：好奇和灵感的力量课程节选

Today, your brand story is how you distinguish yourself from the storm of information overload and attention deficit.
FORBES: Back to the Future: How to Reinvent Your Brand Story
Good advertising has always told stories about brands, but now the business model itself is becoming the brand story.
FORBES: The Story Of Brands Is About To Change
However, few people give Jobs credit for another breakthrough—completely reimaging the way presentations are delivered and how executives tell their brand story.
FORBES: Small Biz Owner Earns Millions By Adopting Steve Jobs Presentation Style