persona

1. N-COUNT Someone's persona is the aspect of their character or nature that they present to other people, perhaps in contrast to their real character or nature. (同本人真實品性不一致的) 表麪形象[正式]

The contradictions between her private life and the public persona are not always fully explored. 她私生活和公衆形象的不一致竝非縂能得到充分的探究。