customer equity

基本解释

The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
With the marketing theory "regarding customer as the center" deepened in the hearts of the people, customer equity management develops quickly.
随着“以顾客为中心”的营销理念的深入人心，顾客资产管理悄然兴起。
The theory of customer equity management is a new economic theory applying for service-oriented economy, which highlights the essential role of customer equity as core equity.
客户资产管理理论是顺应服务经济的新管理理论，它突出了客户资产作为核心资产的关键地位。

As at end March 2011, the Big Five provided custody for 16.9 percent of total of brokerage industry individual customer equity holdings.
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Since most customers listen to and trust peers more than advertising and collateral, a glowing recommendation is incredibly powerful in sustaining customer loyalty, building equity in your brand, and strengthening your community.
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This means that marketing is no longer viewed as merely a tool for building market share or short-term revenues, but is instead considered a strategic investment in building critical intangible assets, such as customer relationship and brand equity, which produce important long-term profits.
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顾客资产
客户资产
The second chapter analyses the nature of customer equity.
第二章为基于本文研究的客户资产性质分析。
顾客权益