brand switch

基本解释

It’s not a bag of Doritos, for which you can switch to a knockoff brand if they raise the price on you.
它不是一袋子玉米饼，那样如果他们要抬高价格的话你可以转向复制的商标。
I don't know if anyone else is manufacturing this combination with C but I can't see why anyone would switch to another brand.
我不知道其他牌子有没有产这样的维生素C，但是我不能理解为什么有人会换到其他牌子。
Women are extremely unlikely to switch their brand of sanitary protection after adolescence and European taste in alcoholic drinks tends not alter much beyond 35.
妇女一过青春期，更换卫生防护用品品牌的可能性就极小；而欧洲人一旦超过35岁，喝酒的口味往往就不会有太大变化。
finance.sina.com.cn

and then decided to switch over into a little bit more of the brand management side of the business,
然后我决定做一些调整，向品牌管理方面发展，
我的职业是 - SpeakingMax英语口语达人

Is there a risk of alienating customers who never initiated a brand switch but are forced to make a change anyway?
FORBES: Ma Bell's Coming Back
Research in 2008 by Cone, a brand consultancy, found that 79% of consumers would switch to a brand associated with a good cause, up from 66% in 1993, and that 38% have bought a product associated with a cause, compared with 20% in 1993.
ECONOMIST: Charity as advertising
San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers.
FORBES: Gap-Lash: Retailer's Logo Gets A New Look, And Gets Panned