brand extension
柯林斯词典
1. N the practice of using a well-known brand name to promote new products or services in unrelated fields 品牌延伸; 將知名品牌運用到與其無關的新産品和服務上 (Also called brand stretching)[marketing]
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1. N the practice of using a well-known brand name to promote new products or services in unrelated fields 品牌延伸; 將知名品牌運用到與其無關的新産品和服務上 (Also called brand stretching)[marketing]