ambush marketing

常见例句

This was just one of 18 examples of ambush marketing at Euro 2008 identified by researchers at Coventry University Business School.
這僅僅是在本屆歐洲盃上考文垂大學商學院所確認的18種“伏擊營銷”例子中的一個。
Ambush marketing—piggy-backing on a big sporting event by non-sponsors—has grown steadily since the practice burst out of bounds a decade ago.
埋伏式營銷——即非贊助商借大型躰育賽事推廣自己的品牌——自10年前突破界限以來一直在穩步增長。
The hats were an “ambush marketing” campaign, in which companies try to promote their brands at sporting events without paying sponsorship fees.
這頂帽子就是一種“伏擊營銷”行爲，因爲發放帽子的公司沒有支付相關賽事的贊助費以此取得贊助商資格，但他們仍然設法在比賽中宣傳其品牌。

Why does the IOC and the LOCOG take ambush marketing so seriously?
FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions
But plenty of non-sponsors will attempt to correlate their brand with the Games, which is widely known as ambush marketing—something the IOC and LOCOG take very seriously.
FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions
Creating a platform conducive to engagement is not an easy task for brands who hope to be involved with NBA All-Star Weekend, especially because the NBA does what it can to shield its sponsors from ambush marketing tactics.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)