rational appeal

常见例句

双语例句

• The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.
  “硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
• Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
  讯息诉求对广告态度有显著影响，以理性诉求较佳。
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• The harmonious rural culture is the rational appeal of contemporary rural multicultural choices.
  ＂和谐＂是当代农村多元文化选择的理性诉求。

权威例句

• And that will only serve to bolster its rational appeal, without detracting from its considerable emotional allure.
  FORBES: Test Drive: 2013 Mercedes-Benz C300 4Matic Has Seductive Power
• However, to come full circle, the industry creates and markets products designed to appeal to investor desires, rational and irrational.
  FORBES: Everyone Wants Kool Aid: Pruning the Money Management Tree (October 29, 2008)
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